Airline case essay

Another problem is the fact that WestJet Airlines only flies one type of aircraft (Ken, and Gerard, 54). That notwithstanding, the company relies so much on internet tickets, provided limited in-flight services and does not have flyer programs. This is an indication that the company does not diversify its services.

Its successful strategies based on low-cost, no frills model which derive from the a concept that demands for short-haul air transportation is price elastic. That means if the price of plane tickets are being reduced, more people will fly.

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Another course of action involves gradual expansion into new market by the airline (Makishima and Paul, 2009). In implementing this strategy, the company has ensured that flight personnel are have a good communication and interpersonal skills that are vital in ensuring good service to customers.